Tuesday, 5 January 2010

Freerider Royale?

Not any more, nor in fact was it ever. After a flurry of activity from Niagara Health Care's (NHC) marketing department the internet is well on its way to being purged of the name Freerider Royale. The accepted nomenclature is Heartway Royale or NHC Royale. The move does in fact make sense, Freerider is a brand in its self and the only tie between the Royale and Freerider is that they are both distributed in the UK by NHC. While the move makes sense it goes against common usage, a search today on google for "freerider royale" (in quotes to match the phrase) returns 3,570 results, where as a search for "nhc royale" returns only 78 matches. While in the long run this will clarify and simplify things for consumers it is bound to lead to some confusion while people struggle to understand why most dealers don't stock the Freerider Royale any more.

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